Over eight years at Warner Bros. Discovery (formerly Turner Broadcasting / WarnerMedia), I collaborated with outside agencies for key art strategies and mobile games, mentored junior designers across our networks, and won commendations like the Promax gold medal for web experience on Snowpiercer and Wilford Industries— but this might be my proudest contribution.
tbs, TNT, and truTV each have their niche audiences, but suffered from siloed recognition of their brands - many never realize the relationship between them, or that authenticating one with their cable provider information would entitle them to the use of the other two. With some content cross-pollination and a unified experience / interface, we greatly increased multi-app adoption.